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Who's really behind e-tolls billboard?

Cape Town -  The Democratic Alliance has rejected a report claiming that it is responsible for the e-toll ad campaign in Johannesburg, while the ANC says the act is cowardly.

Spokesperson Mmusi Maimane told Fin24 that, contrary to a media report, the DA has not claimed responsibility for the campaign.

"The DA neither confirms, nor denies that the billboards that have been put up were erected by the party."

However, he stated that the campaign was "spot on".

"The people of this country must know that the ANC led cabinet are responsible for tolling".

ANC spokesperson Khusela Khawe told Fin24 that the party was aware of the reports doing the rounds but had not seen the actual billboards.

"We as the ANC respect the right of any person to express themselves on the matter, however, we feel that this particular act is unfortunate and in our view is cowardly."

She said those responsible for the ads should have raised their concerns in the public and not hide behind anonymity.

"The ANC will seek legal advice on the matter," she added.

3, 2, 1 ... How many billboards?

Meanwhile, there is also confusion over how many billboards had been erected along major Gauteng highways.

It was earlier reported that at least three existed.

Fin24 can confirm that only one of the structures is owned by outdoor media company vanTill Outdoor.

Managing director Marius du Plessis told Fin24 that the company only leased out one billboard, with the words 'E-tolls, Proudly brought to you by the ANC', which is on the N3.

"The physical billboard is our structure." He added the material was not commissioned by his company. "We sell space only."

He said the structure was contracted for one month only and at a market related price with the option to extend it.

Du Plessis also said his company did not sign any confidentiality agreement as reported in the media.

He said that Nu-Venture Media was the client who leased the spot. Managing director Monica Squara said she cannot comment on the advertisement. 

According to the firm's website, it has done advertising campaigns with Nestle, Grandpa, Eno and BlackBerry.

On Friday, the Opposition To Urban Tolling Alliance (Outa) distanced itself from the billboards.

“Outa does not have funds to pay for such advertising and it is not for Outa to enter into the political arena," said chairperson Wayne Duvenage in a statement.

"It does however bring a thought provoking angle to a highly emotive matter of which there is no doubt that e-tolling is and will remain a political issue,” he said.

 - Fin24

E-tolls billboard: Spot on or cowardly? Share your views.


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