• Rich man, poor man

    Culture change from below is the only way to overcome poverty, says Leopold Scholtz.

  • Tech bubble talk

    After the tech euphoria of 2013, the fast-moving sector has hit a speed bump.

  • Money creation made easy

    Changing the money creation system may be simpler than we think, says Edward Ingram.

Data provided by McGregor BFA
All data is delayed
See More

Digital sales break £1bn barrier

Jan 02 2013 15:27


Related Articles

Marketers embrace technology in Africa

Advertisers benefit from print, digital

SA's digital spend to rise 21%

Microsoft debuts iTunes competitor

SA's digital secrets

Digital disrupter

Cape Town - The year 2012 saw the highest annual total spent on downloaded films, music and games with sales breaking the £1bn barrier, reports BBC online.

Sales increased 11.4% from 2011; however, a big drop in physical sales is expected when official figures are released.

Video games, which represent more than half of the digital sales, grew 8% to £552m while films increased by 20% and music by 15%, but both represent a smaller share of the digital market.

According to the report, director general of the Entertainment Retailers Association, Kim Bayley, who will release the figures, hailed the £1bn mark as an "incredible achievement" for retailers.

"This reflects their huge investment in new and innovative services - which means you can buy music, video and games literally at any time of the day and wherever you are.

"At the same time I suspect that many people will be surprised to learn just how resilient the physical business still is - with three-quarters of entertainment sales still on disc.

"Downloads offer convenience and portability, but people still seem to value the quality and tangibility of a physical product," said Bayley.

In South Africa, the digital market developed relatively slowly due to limited internet access, with low broadband penetration limiting internet distribution because it is not easy to download from a home computer, according to PricewaterhouseCoopers (PwC).

In its first edition of the South African Entertainment and Media Outlook: 2010-2014, PwC predicts spending on digital is not expected to surpass spending on physical formats over the next five years.

However, by 2014 digital spending would be more than half that of physical spending, it said.

Follow Fin24 on Twitter, Facebook, Google+ and Pinterest.

sales  |  digital

Rich man, poor man

2014-04-24 07:28


Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Company Snapshot

We're Talking About: Small Business

Standard Bank is looking for 12 entrepreneurs to participate in a 10-part TV series. They could win a R1m investment into their dream.

Cope loses members to ANC

President of the Cope Youth Movement, Abel Rangata, and three other Cope members have resigned from the party to join the ANC.


Latest elections multimedia

11 Julius Malema quotes you'll never forget
DA won't get 30% - Zille
The EFF's ad was banned, see why
Why Jack Parow wants you to vote on 7 May

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...