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Coca Cola wears crown among SA consumers

Aug 16 2013 17:04
Johannesburg - Coca Cola was crowned the overall top favourite brand in the 15th annual Sunday Times Top Brands Survey, which was announced on Thursday.

The survey, conducted by TNS South Africa, looks at local consumers' sentiment towards brands.

The survey looks at annual changes in consumer sentiment towards brands.

This year 3 500 people over the age of 18 were interviewed.

Coca Cola was also tops as the brand that has done the most to uplift the community and the brand that looks after South Africa's environment and natural resources the best.

Eskom was awarded the title of the most-desirable company to work for. Coca Cola came second in this category.

Discovery Health took the top honours in the business to business category, while KFC won for business to customer.

Alexander Forbes won the category for short-term insurance, while BMW came tops in the cars category.

Vodacom has the strongest brand among telecommunications operators surveyed this year.

MTN's chief marketing officer, Serame Taukobong was voted Top Brand Marketing Personality of the Year.

The Robyn Putter Top Brands Agency of the Year Award went to Ogilvy & Mather, Johannesburg.

Consumers have ranked Standard Bank the number one brand in the consumer banking category.

The iPhone was found to be the most popular brand of mobile phone among South African business users.
British Airways, Avis, Allan Gray, FNB, Liqui-Fruit, Red Square, Johnnie Walker, Heineken, Ricoffy, Cadbury, Tastic, Koo, Defy, Engen, SAA, Pick n Pay, Old Mutual, OUTsurance, Spur, Nike, Avon, Vaseline, Sunlight and Samsung were among the other category winners.

- Fin24

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brands  |  sa economy  |  consumers


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