Cape Town - Bargain-seeking behaviour among South African shoppers is high, according to the latest Nielsen study of South African Shopper Trends 2015/2016.
The study is representative of income, age and gender across South Africa. It is drawn from a national sample of 2 524 main grocery buyers and influencers, and is based on in-depth, face to face interviews.
Among the main shoppers interviewed, 68% were women and 32% men and of the influencers, 64% were men and 36% women.