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Cape Town - Steyn Entertainment has concluded the purchase of SA music festival properties Rocking the Daisies and In The City.
The company said on Friday it had been looking for a strategic entry into the music industry and recognised the value these two festivals hold as well-established and successful event properties.
“Our plan is to enhance the offering of SA’s top two music and lifestyle events to invite the world to our beautiful country,” said George Avakian of Steyn Entertainment. “Our vision is to take them to the next level in terms of production value, line-up and technical design, cementing their place on the international festival circuit.”
Festival founding members Brian Little and Craig Bright will still be involved in implementation. Steyn Entertainment said it will work closely with Little and Bright to make sure both festivals retain their essence and unique offering.
“This is the perfect collaboration,” comments Little, “we’re all after a common goal, which is to create globally aspirational events. With Steyn’s resources and our know-how, we’ve found the winning formula and as these are the only two events that Craig and I will be focusing our attention on, our fans can expect great things."
Taking place in October every year, Rocking the Daisies sees over 20 000 festival-goers head to Darling in the Western Cape for three days. Johannesburg’s In the City takes place at Emmarentia Dam on the Sunday of the same weekend and welcomes up to 10 000 attendees.
The international line-up plays across both festivals over the weekend, while being supported by dozens of top local bands, artists and DJ’s.
