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Cape Town - The annual Tourism Indaba in Durban, hosted by SA Tourism, runs from May 7 to 9 this year.
This year there are to over 700 exhibitors at the event – the largest number of African exhibitors worldwide. With Over 500 buyers from around the globe expected at the Indaba, it provides exhibitors with a boost as it gives them to the top buyers, leaders and policy makers, while it places buyers in touch with the widest range of African Exhibitors in one place and over a three-day period, according to the organisers.
The recent South African Tourism campaign is driving visitor consideration and confidence and it is in the process of renovating its entire online and social media portfolio and SA specialist programmes to meet the needs of buyers and exhibitors.
According to the organisers, the Indaba also acts as a catalyst for debate and innovation.
To make the Indaba even more user-friendly, this year the standard exhibitor briefing sessions will include educational sessions - trade show, including Readiness & Online Diary System - while registration for all areas will open at once, instead of the phased model of registration for different areas used previously.
To ensure a more inclusive audience, the opening function format has been changed from a high-end stage production attended by stakeholders and international buyers to a "bell-ringing" at the commencement of the show to pronounce the trade floor open. A welcome function will replace the opening ceremony, also serving as an additional networking function. Attendance will be managed on a "first come first served" basis.
A New Products and Developments Zone will be introduced with the introduction of a table-top option, providing new participants a cost-effective manner to come on-board while tech exhibitors will be co-located within the Durban ICC to improve proximity and access for trade exhibitors to tech products and knowledge transfer. The action adventure pavilion is also an addition to this year’s Indaba.
The two speed dating sessions this year will focus on World Culture & Heritage Sites and Safari & Action Adventure.
