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Cape Town - "This summer season there appeared to have been more African and American visitors to Cape Town, as well as more tourists from Europe, particularly from the UK and Italy,” according to Matthew Cornall, general manager of the Pepperclub Hotel & Spa in Cape Town.
He said this increase is as a result of recovering global economies, the weakening rand and a strong drive by tourism players to promote South Africa as a world class destination amongst international travellers.
Cornall said that the hotel recorded a noticeable uptake in travellers during the December and January period to date.
“The 2013/2014 festive season saw the hotel running at maximum occupancy, which illustrates the growing trend of international tourists visiting South Africa, and in particular Cape Town, during the summer months,” he said.
Recent City of Cape Town statistics also revealed that several of the city’s attractions reached a record number of visitors during December 2013.
The Table Mountain Cable Car, Cape Point and the Kirstenbosch National Botanical Gardens reported an increase of 2%, 4.25% and 9.08% respectively when compared to December 2012.
“South Africa has become a high quality and value for money travel destination when compared to other similar destinations due to the attractive exchange rate, especially for the euro, pound and dollar," he said.
He added that it is particularly encouraging to see more American travellers visiting the country.
“Americans are no longer choosing to visit their traditional holiday destinations, such as the Caribbean, and are instead opting to visit ‘long-haul’ destinations, such as Cape Town, which is extremely positive for the country,” he said.
More Brazilians
There has also been a continued increase in arrivals from the Brazilian market.
“We have noticed drastic growth in the number of visitors from Brazil, which could be attributed to the country’s booming economy, as well as the good relationship established during the 2010 FIFA World Cup," he said.
"This is sustainable growth and a market which we hope will continue to grow in the coming year.”
He added that there is still much potential for the tourism and hospitality sector in the film industry.
“The film industry provides much revenue for the tourism industry and while the country has noticed an increase of international film makers and brands choosing South Africa as a location to shoot, there is still room for much growth here due to the country ideally lending itself to the industry in terms of lighting, cost and diverse backdrops,” he said.
He said this increase is as a result of recovering global economies, the weakening rand and a strong drive by tourism players to promote South Africa as a world class destination amongst international travellers.
Cornall said that the hotel recorded a noticeable uptake in travellers during the December and January period to date.
“The 2013/2014 festive season saw the hotel running at maximum occupancy, which illustrates the growing trend of international tourists visiting South Africa, and in particular Cape Town, during the summer months,” he said.
Recent City of Cape Town statistics also revealed that several of the city’s attractions reached a record number of visitors during December 2013.
The Table Mountain Cable Car, Cape Point and the Kirstenbosch National Botanical Gardens reported an increase of 2%, 4.25% and 9.08% respectively when compared to December 2012.
“South Africa has become a high quality and value for money travel destination when compared to other similar destinations due to the attractive exchange rate, especially for the euro, pound and dollar," he said.
He added that it is particularly encouraging to see more American travellers visiting the country.
“Americans are no longer choosing to visit their traditional holiday destinations, such as the Caribbean, and are instead opting to visit ‘long-haul’ destinations, such as Cape Town, which is extremely positive for the country,” he said.
More Brazilians
There has also been a continued increase in arrivals from the Brazilian market.
“We have noticed drastic growth in the number of visitors from Brazil, which could be attributed to the country’s booming economy, as well as the good relationship established during the 2010 FIFA World Cup," he said.
"This is sustainable growth and a market which we hope will continue to grow in the coming year.”
He added that there is still much potential for the tourism and hospitality sector in the film industry.
“The film industry provides much revenue for the tourism industry and while the country has noticed an increase of international film makers and brands choosing South Africa as a location to shoot, there is still room for much growth here due to the country ideally lending itself to the industry in terms of lighting, cost and diverse backdrops,” he said.
