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Johannesburg - Tsogo Sun [JSE:TSH] spent just under R3.2m at two wine auctions this year – the Nederburg and Cape Winemakers Guild auctions.
The group took top spot at both auctions for total wine sales by a single bidder – the first time that a hotel group topped the list at the Nederburg auction.
Tsogo Sun spent R723 900 at the Nederburg auction, representing 10.3% of the wines on auction and 1 014 bottles of wine, and R2.47m at the Cape Winemakers Guild auction, representing 3 036 bottles.
Garry Reed, general manager of Southern Sun The Cullinan in Cape Town, said the foundation of the team’s preparations for the auction was an understanding of their guests’ needs and preferences.
“As a starting point, we looked at which wines our guests historically enjoy. Understanding the intrinsic qualities of each wine was also crucial as they come at a premium and it was imperative that the wines we purchased are food friendly and can be enjoyed over the next 12 months,” he said.
Coincidentally, the most expensive wine purchased by Tsogo Sun at both auctions was the Kanonkop Paul Sauer, which fetched R7 500 for six bottles at the Nederburg auction and R8 600 at the Cape Winemakers Guild auction.
The team purchased predominantly red wines, along with a “stunning aged Port”. Most of the wines bought are structured and aged, being more than five years old.
- Fin24
