Publications
Partners
Johannesburg - The national department of tourism and South African Tourism, launched a new domestic tourism campaign on Wednesday, which is directed at growing the number of domestic travellers in our country.
At the official launch of Tourism Month - September - Tourism Minister, Marthinus Van Schalkwyk, said excellent tourist arrivals growth of 10.2% in 2012 had made South Africa an exceptional global destination whose arrivals growth consistently tracked higher than the worldwide average.
It had put the destination firmly on track, in his view, to reach its target of being one of the 20 top destinations in the world by 2020.
He unveiled a new domestic tourism marketing campaign: Nothing’s More Fun than a Sho’t Left, that emphasises the fun of a domestic leisure getaway, and that encourages South Africans to take short breaks.
It reminds South Africans to take a holiday, even for a night or two.
The campaign also offers a number of holiday packages: Deals that have been engineered in partnership with South African Tourism’s travel trade partners to deliver affordable holidays.
“In 2012,” Van Schalkwyk said, “12.5 million adult South Africans took 25.4 million trips and spent an average of 4.8 nights away from home per trip."
“Last year’s tourism growth definitely confirms that our investment in tourism promotion and campaigns are bearing fruit."
South Africa’s tourism growth rate, is above the global growth rate and justifies, according to Van Schalkwyk, the need to celebrate tourism.
This industry contributes 2.9% directly and 9% overall to SA's GDP.
Tourism Month festivities are focused on the North West province this year.
- Fin24
At the official launch of Tourism Month - September - Tourism Minister, Marthinus Van Schalkwyk, said excellent tourist arrivals growth of 10.2% in 2012 had made South Africa an exceptional global destination whose arrivals growth consistently tracked higher than the worldwide average.
It had put the destination firmly on track, in his view, to reach its target of being one of the 20 top destinations in the world by 2020.
He unveiled a new domestic tourism marketing campaign: Nothing’s More Fun than a Sho’t Left, that emphasises the fun of a domestic leisure getaway, and that encourages South Africans to take short breaks.
It reminds South Africans to take a holiday, even for a night or two.
The campaign also offers a number of holiday packages: Deals that have been engineered in partnership with South African Tourism’s travel trade partners to deliver affordable holidays.
“In 2012,” Van Schalkwyk said, “12.5 million adult South Africans took 25.4 million trips and spent an average of 4.8 nights away from home per trip."
“Last year’s tourism growth definitely confirms that our investment in tourism promotion and campaigns are bearing fruit."
South Africa’s tourism growth rate, is above the global growth rate and justifies, according to Van Schalkwyk, the need to celebrate tourism.
This industry contributes 2.9% directly and 9% overall to SA's GDP.
Tourism Month festivities are focused on the North West province this year.
- Fin24
