• Inside Labour

    A smokescreen of misleading rhetoric won't make SA's problems go away, says Terry Bell.

  • Singapore shows the way

    SA badly needs leaders like the man who turned Singapore around, says Leopold Scholtz.

  • Israeli high-tech flies

    There is rising demand for the country’s high-tech products, says Arthur Goldstuck.

See More

SAA gives millions in sports sponsorships

Apr 11 2012 16:04 James-Brent Styan

Related Articles

Former SAA boss in court for fraud

Rugby bonanza growing with game

Sisulu unveils defence sponsors

Standard to end sport sponsorships

Vodacom gains most from rugby sponsorship

Transnet says no to ANC fundraisers

Cape Town - South African Airways (SAA) has spent about R269m on sponsorships for a variety of South African sports federations since 2010.

The bulk of the sponsorships comprises free air tickets.

Minister of Public Enterprises Malusi Gigaba supplied the information in answer to a parliamentary question.

Gigaba said the sponsorships include air tickets to the value of R91.1m given to the Springboks, the u/20 Springboks and the Sevens Springbok teams.

This sponsorship led to the SAA becoming the official carrier of the national rugby teams.

Gigaba said the sponsorship, which runs to 2015, will provide "unique marketing opportunities" to the airline.

SAA also provided sponsorships for soccer and tennis.

According to Gigaba's parliamentary answer, the SAA's sponsorship of the ATP tennis tour amounts to R160m for the period 2009 to 2012. This was apparently paid in cash.

SAA also gave the South African Football Federation R13.3m in cash and free tickets to the value of R5.4m in 2010.

ON Tuesday SAA and Sascoc, the national Olympic committee, announced a new partnership making SAA the official carrier for all South African teams participating in the 2012 Olympic Games in London.

The value of this sponsorship is R4.7m.

The FF+, which posed the questions to the minister, said SAA keeps asking the government for more money, yet has funds for large sponsorships.

"Only last month the airline also had to pay out R18.8m as a fine for price-fixing. Sponsorships can only be considered if a company can meet all its financial obligations," said FF+ spokesperson Pieter Groenewald.

The state-owned airline recently announced in parliament that it might approach its shareholders for a recapitalisation of R6bn to prop up its weak balance sheet.

These funds have not yet been requested.



Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Company Snapshot

We're talking about:


Johannesburg has been selected to host the Global Entrepreneurship Congress in 2017. "[The congress] will ensure that small business development remains firmly on the national agenda and the radar screen of all stakeholders, the Small Business Development minister said.

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

People who fall victim to Ponzi scams are:

Previous results · Suggest a vote