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SAA bags best airline award in Africa

Jun 18 2013 17:51
Fin24

In August last year, the SAA lifted the ban on applications from white males for its cadet programme. (Shutterstock) (Shutterstock)

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Cape Town - South African Airways (SAA) was named the best airline in Africa in a global customer satisfaction survey.

The announcement was made during the Skytrax World Airline Awards ceremony hosted at the 50th International Paris Air Show on Tuesday.

The awards provide a global benchmark of airline excellence.

This year is SAA’s eleventh consecutive year of winning the best airline in Africa award, making it the most awarded airline on the continent.

Each year, Skytrax, an independent aviation research organisation, conducts a customer satisfaction survey among 18 million business and leisure air travellers from 160 countries to decide the award winners.

The survey covers over 200 airlines, from the largest international airlines to smaller domestic carriers.

The survey measures passenger satisfaction across 41 key performance indicators including check-in, boarding, onboard seat comfort, cabin cleanliness, food, beverages, inflight entertainment and staff service.

"We acknowledge that a fundamental cultural mind-set change towards an efficient service-driven organisation is required in what is an extremely competitive industry," said Suretha Cruse, SAA's customer service executive in a statement.

SAA has scooped six accolades since the beginning of 2013, including a 4 Star Skytrax rating for the 11th consecutive year, the on-time performance service award by Flightstats as the winner in the Middle East and Africa region and African cargo airline of the year from STAT Times, which is an international award for excellence.

- Fin24

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