Rush to reduce SA low cost fares - Skywise

Johannesburg - There has never before been a rush to reduce fares in the South African domestic market like now, the co-chairs of the country's youngest airline, Skywise, said in a statement on Thursday.

Domestic competitors now have to really rethink hard about their price structure or adding value to their services or products, according to Skywise co-chairs Tabassum Qadir and J. Malik.

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In their view this is especially the case on SA's most lucrative domestic route, namely between Johannesburg and Cape Town.
 
“It is rewarding for Skywise to enjoy competition while influencing change in the way the South African airline industry prices their fares. This trend has consumers, rather than the airlines, being outright winners in the end,” said Qadir and J. Malik.
 
"We want ALL South Africans to take up to the skies in huge numbers. Broadly, this means accessibility to air travel by those who have been previously disadvantaged."

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