All data is delayed
See More

New budget airline launched

Mar 18 2011 06:28

Durban – A new budget airline, Velvet Sky, was launched in Durban on Thursday.

This subsidiary of South African steel company Macdonald Holdings has analysed the demand and market trends in the domestic airline industry for the past two years, said Velvet Sky chairperson Cecil Reddy.

The latest forecasts by the Airports Company South Africa (Acsa) and the International Air Transport Association (Iata) project indicates that the domestic market will expand following the global recession.

According to Velvet Sky, passengers are already experiencing restrictions in existing low-cost airlines’ capacity, higher prices at peak times and increasing flight delays.

It is the first airline with its administrative head office in KwaZulu-Natal, thanks to Durban’s lower operating costs.

The airline ultimately aims to lease three Boeing 737s from Aergo. Only one Boeing will initially be employed to fly between Johannesburg and Cape Town and between Johannesburg and Durban, said Velvet Sky chief operating officer Gary Webb.

Other aircraft will be on standby. Plans are to introduce flights between Cape Town and Durban later, completing the “golden triangle”, said Webb.

Airline 1time currently has 18 aircraft in its fleet, Mango five and Kulula 24.

People will be pleasantly surprised at Velvet Sky’s prices, reckoned Webb.

Velvet Sky’s first flight leaves Johannesburg’s OR Tambo airport for Durban on March 22.

velvet sky  |  durban  |  airlines


Read Fin24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Company Snapshot

We're talking about:


Marketing is a big concern in SA's small business community, followed by a lack of confidence and partnering with the wrong people, according to a survey.

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

The 25 basis points interest rate increase is:

Previous results · Suggest a vote