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Johannesburg - Emirates and South African Tourism (SA Tourism) have signed a Memorandum of Agreement (MOA) that will pave the way for joint marketing and promotional activities aimed at boosting visitor numbers to South Africa.
Under the terms of the MOA, Emirates and SA Tourism will collaborate to promote tourism to South Africa from the Middle East region and the rest of the world through Emirates’ global network.
Both parties have committed to explore joint marketing initiatives, as well as familiarisation programmes for trade and media.
"South Africa is a very important market for Emirates and this agreement reinforces our commitment to promote inbound tourism to the country," said Hubert Frach, Emirates divisional senior vice president, and commercial operations west.
Emirates flies to three destinations in South Africa - Cape Town, Durban and Johannesburg.
“South Africa provides a great value proposition for any tourist and we believe by working together with Emirates we can further broaden this appeal and encourage tourists to visit and experience what our country has to offer," said said Thulani Nzima, chief executive officer at South African Tourism.
"The Middle East region has strong potential to make significant contributions to the local tourism industry. As we are focused on working with major trade and airline partners, Emirates is a key partner for the Middle East and the rest of the globe where we see an increased number of arrivals to SA."
Nzima said that SA Tourism regards the importance of increased airlift as the key to make South Africa accessible to tourists from across the globe.
Emirates first started operations in South Africa in 1995.
- Fin24
Under the terms of the MOA, Emirates and SA Tourism will collaborate to promote tourism to South Africa from the Middle East region and the rest of the world through Emirates’ global network.
Both parties have committed to explore joint marketing initiatives, as well as familiarisation programmes for trade and media.
"South Africa is a very important market for Emirates and this agreement reinforces our commitment to promote inbound tourism to the country," said Hubert Frach, Emirates divisional senior vice president, and commercial operations west.
Emirates flies to three destinations in South Africa - Cape Town, Durban and Johannesburg.
“South Africa provides a great value proposition for any tourist and we believe by working together with Emirates we can further broaden this appeal and encourage tourists to visit and experience what our country has to offer," said said Thulani Nzima, chief executive officer at South African Tourism.
"The Middle East region has strong potential to make significant contributions to the local tourism industry. As we are focused on working with major trade and airline partners, Emirates is a key partner for the Middle East and the rest of the globe where we see an increased number of arrivals to SA."
Nzima said that SA Tourism regards the importance of increased airlift as the key to make South Africa accessible to tourists from across the globe.
Emirates first started operations in South Africa in 1995.
- Fin24
