• Change of culture needed

    The right leadership will help SA shed its culture of violence, says Mandi Smallhorne.

  • 10 tips to find bargains

    Susan Erasmus gives advice on how bargain hunters can get the most bang for their buck.

  • Inside Labour

    Labour's bitter breaches need to be seen in historical context, says Terry Bell.

See More

IDC wants to tap tourism opportunities

Jun 07 2013 21:07

Langebaan is renowned for kite surfing (Picture: Riaan Steyn, supplied)

Related Articles

Expect more tourists: Van Schalkwyk

IDC economist Kelder tops poll

New CEO for Cape Town Tourism

SA tourism outshines world average

Fitch affirms IDC ratings

Zuma: SA tourism growth 'phenomenal'

Johannesburg - The Industrial Development Corporation (IDC) is keen to partner with investors who want to diversify their tourism product offering, including adventure sport.
In order to prepare the local tourism industry for growth and the creation of employment opportunities, a diversification of product offering is needed, said Christine Engelbrecht, head of the Tourism Strategic Business Unit (SBU) at the Industrial Development Corporation (IDC).

This must include developing untapped tourism nodes such as sports and adventure tourism.

She said following a turbulent run prompted mainly by the global economic crisis and ensuing recession, local tourism is slowly rediscovering its growth momentum.

“We probably won’t be seeing an immediate return to the pre-recession stellar-run, but prospects in local tourism are visibly improving and the medium term outlook is indeed encouraging,” she said.

While some tourism related activities remain subdued in the wake of declining discretionary expenditure  – especially among potential tourists - Engelbrecht said the industry needs to diversify its product offering in anticipation of a boom.
As a result, the IDC is keen to partner with investors who want to diversify their product offering, including adventure sport.

The newly opened Windtown Lagoon Resort and Spa, a 35-room development in Langebaan, on the West Coast, is an example.

“This facility specifically addresses the need to boost adventure sports in the Western Cape, an area which has a big opportunity to grow tourism,” said Engelbrecht.

“Over the past decade the number of middle–income households in the Western Cape and nationally has grown exponentially, yet not much is being done to attract this market.”
Dave Osborn, tourism manager for the Saldanha area, pointed out that the area is a world renowned site for kite surfing.

Follow Fin24 on Twitter, Facebook, Google+ and Pinterest.

johannesburg  |  investment  |  tourism



Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Company Snapshot

Brought to you by BizNews

More from BizNews

We're talking about:


Johannesburg has been selected to host the Global Entrepreneurship Congress in 2017. "[The congress] will ensure that small business development remains firmly on the national agenda and the radar screen of all stakeholders, the Small Business Development minister said.

Top 10 richest musicians of all time

Check out the gallery to find out who they are!


Luxury living

10 of the most expensive things that will leave your jaw hanging!
Seven of the most expensive children's toys ever made
5 millionaires turned murderers
The youngest billionaires in the world and how they made it

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

How do you see your boss? He/sheis:

Previous results · Suggest a vote