African Responsible Tourism Awards launched

Cape Town - The World Responsible Tourism Awards announced the launch of the African Responsible Tourism Awards in partnership with World Travel Market Africa (WTM Africa) and the International Centre for Responsible Tourism South Africa (ICRT-SA).

Winners of the inaugural African Responsible Tourism Awards, the regional leg of the World Responsible Tourism Awards, will be announced in Cape Town on April 16 as part of Africa Travel Week.

The World Responsible Tourism Awards recognise achievement and innovation in responsible tourism. In 2014 the awards founded by Responsible Travel celebrated 11 years at WTM London and in 2015 will continue to expand its partnership with World Travel Market portfolio events across the globe, including the African Responsible Tourism Awards 2015 at WTM Africa.

Wesgro, the tourism, trade and investment promotion agency for the Western Cape, is the main sponsor for the 2015 African Responsible Tourism Awards.

According to Judy Lain, chief marketing officer of Wesgro, Responsible Tourism is the guiding principle and priority for Wesgro and we are proud to be the sponsor of the inaugural African Responsible Tourism Awards at WTM Africa.

"These awards will go a long way towards creating awareness of the importance of sustainability along with showcasing and rewarding those who are driving and excelling at it,” said Lain.
 
Sugen Pillay, commercial director for Thebe Reed Exhibitions, organiser of WTM Africa, said Responsible Tourism is a huge focus at WTM Africa this year.