Register now for Fin24 Dashboard and get access to portfolios, watchlists, financial comparison tools, and a whole lot more to help you achieve your financial goals.

Data provided by McGregor BFA
All data is delayed
Loading...
Where am I? Home
 
Prices are delayed by 15min.
Join the Fin24.com conversation about JSE-listed stock by using every time you tweet.

SAA forks out for sponsorships

Feb 03 2010 13:44

Related Articles

Watchdog probes airlines

SAA plans 24-hour flights

2010: Air controllers imported

 

Top Stories

Xstrata shuts furnaces to aid Eskom

Feb 13 2012 12:15

Miner Xstrata says it has brought forward maintenance on two furnaces to assist Eskom to save power.

SA economy adds 80 000 jobs in January

Feb 13 2012 10:43

Although jobs were created, the economy is still 420 000 jobs short of the peak employment level before the 2009 global financial crisis, says Adcorp.

Greece at last approves austerity measures

Feb 13 2012 07:58

Greek lawmakers have approved a new round of drastic austerity measures after a long day of street battles between police and protesters left dozens injured.

 
Share Share line Print

Cape Town - Despite its financial difficulties, South African Airways (SAA) is forking out R307m in sport-related sponsorships over four years, according to Public Enterprises Minister Barbara Hogan.

Replying to a parliamentary question by the Democratic Alliance's Donald Lee, Hogan said SAA was sponsoring Argentine golfer Angel Cabrera for three years up to August 31 this year.

SAA was also providing sponsorship for the Sunshine Golf Tour, ATP Tennis, Cricket SA, SA Rugby, SA Football Association, and ISM Golf Players.

The total value of SAA's sponsorships amounted to R268.3m in cash and R38.7m in free travel, which was spread over four years from 2008 to 2012.

"The individual value per sponsorship is commercially sensitive information and confidential, and thus cannot be disclosed. "Disclosure could be prejudicial to both SAA and the organisation being sponsored," Hogan said.

Lee on Wednesday said the R307m in sports-related sponsorships and free travel for sporting celebrities since 2008 meant that one fifth of the amount designated to SAA in bailout funds last year - R1.6 billion - had been spent on sporting sponsorships and free travel.

The mere fact that SAA had spent such a significant amount on sporting sponsorships, even while simultaneously requiring bailout funds, was difficult to comprehend.

"While the DA acknowledges the need to remain competitive in the global airlines industry, and that sponsorships can aid this, the sheer value of the sponsorships seems astonishing, and it seems highly doubtful that SAA is getting any bang for their buck.

"Faced with a choice of spending R307m on freebies and sponsorships, and financial stability, we would prefer the latter from a state-owned enterprise," Lee said.

The bailouts for SAA over the past five years had come either as cash injections or loans guaranteed by the state.

The history of these bailouts showed that every year the state was paying a fortune to keep SAA afloat - 2004/05 R6.1bn, 2005/06 R2.4bn (conversion of loans to equity), 2006/07 R1.3bn (loan guarantees), 2007/08 R5.4bn, and 2008/09 R1.6bn.

-Sapa

 
 
Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
Facebook still a closed book in China
Feb 08 2012 16:59

Mark Zuckerberg wants to ''friend'' China's massive market but how far is he prepared to go, and against what competition?

NicolaaSmith

What would happen if Greece leaves the European Monetary Union What would happen if Greece leaves the European Monetary Union The Euro would become a foreign currency like the US Dollar in Greece. Very little would actually change. It would be illegal for the Greek monetary authority to overprint a... Read their blog...

Recently updated
Podcasts
The Sishen saga

Legal expert Peter Leon on the increasingly complex legal wrangle over the Sishen Iron Ore mine. Time: 8:17 Listen Here...

Before you list

Is the clarion call of the JSE calling? Listen to Fin24’s expert panel discussion before you list your small business. Time: 17:29

Compare and Buy

Compare and apply for hundreds of financial products from many suppliers.

Credit cards Medical aid Current accounts Think Money

Money Clinic

Money Clinic Do you have a question about your finances? We'll get an expert opinion.
Click here...

Loading...