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South Africans reveal the car brand they like most

Aug 19 2016 19:15

Cape Town - Toyota has been voted as the top car brand in South Africa in a survey conducted by Gumtree.

The survey looked at the differences between men and women when they bough their last car.

Women’s favourite brands were Toyota (27%), Mercedes (13%) and Volkwagen (12%).

They listed attributes such as reliability, maintenance, comfort and affordability when mentioning their favourite car brand.

"This resonates extremely well with our brand pillars, as Toyota's reputation for quality, durability and reliability clearly talks to the needs of these customers," said Kerry Roodt, general manager of marketing communications in a statement on Friday.

Men also rated Toyota (21%) as their top brand, followed by BMW (18%) and Volkswagen (14.6%).

Key phrases such as power, style, class, engineering and trust were mentioned by the men.

"We are delighted to have been voted as the preferred car brand by both men and women in this survey, and this reflects our commitment to all our customers to offer ever improving vehicles and outstanding service," said Roodt.

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toyota  |  gumtree

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