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R300k penalty for Premium Brand

Cape Town - Premium Brand has been ordered to pay an administrative penalty of R300 500 relating to prohibited practice, the Competition Tribunal said on Wednesday.  

The Commission found that Premium Brand, sole distributor of Nikon cameras in South Africa, prohibited retailers from selling cameras at a mark-up of not less than 5% between 2008 and 2012.

"Premium brand has agreed not to engage in minimum price retail engagement," the Tribunal said.
 
"Premium brand admitted that it coordinated the advertisement of the Nikon Brand by coordinating prices at which the Nikon brand was advertised in a manner which may have had the effect of contravening section 5 (2)."
 
The Tribunal confirmed an agreement, in terms of which Premium Brand agrees not to engage in resale price maintenance, to develop and circulate a policy document to all its distributors informing them that all recommended retail prices in relation to Nikon products are recommendations only and all distributors are at all times free to determine their own retail prices.

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