Dubai shopping festival attracts millions

Cape Town - The annual Dubai Shopping Festival (DSF) attracts over three million visitors per year and presents world-class retail, entertain and food experiences.  

The 22nd edition of the DSF started on 26 December 2016 and will run for 34 days, ending on Saturday, 28 January 2017. The start of the DSF also marked the launch of the Dubai Retail Calendar that includes a programme of retail activities and experiences being promoted throughout the city.
The DSF event and activations are run under three categories, namely apparel and Fashion; beauty and perfume and gold and jewellery, where consumers will get discounts of up to 75% on a range of merchandise. There are also other activities for the whole family such as raffle draws, music concerts, fashion shows and children’s events.

Over the years the Dubai Shopping Festival maintained a solid partnership between the government and private sector to put together a world-class event.