Cape Town - A year since Woolworths Holdings [JSE:WHL] acquired Australian luxury department store chain, David Jones, the retailer has launched its private brand, Studio.W, across all 38 David Jones stores.
Studio.W joins other Woolies private brands, RE: and JTOne, on the David Jones rails, with successive launch events rolling out over the coming weeks.
Christo Claassen, managing director of clothing and general merchandise at Woolworths, described the launch as "an exciting time for the business".
"The launch of Woolworth’s private brands in David Jones further establishes the business in the Southern Hemisphere and broadens our access to new markets. We've ensured that Studio.W maintains consistency across geographies by staying true to the brand's essence and identity," he said.
"We're offering the same, distinct experience to both the South African and Australian consumers and deliver meticulously on fashionability, great quality and a good value proposition. Studio.W is a modern solution for young, urban people and the range is on-trend, easy to put together and surprisingly affordable."