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Walmart advent a boon to SA shoppers

Jul 16 2012 12:41

Company Data

MASSMART HOLDINGS LIMITED [JSE:MSM]

Last traded 122
Change -2
% Change -2
Cumulative volume 209383
Market cap 0

Last Updated: 29-04-2016 at 05:00. Prices are delayed by 15 minutes. Source: McGregor BFA

SHOPRITE HOLDINGS LIMITED [JSE:SHP]

Last traded 171
Change 0
% Change 0
Cumulative volume 1716397
Market cap 0

Last Updated: 29-04-2016 at 05:00. Prices are delayed by 15 minutes. Source: McGregor BFA

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Johannesburg - Walmart's entry into SA, with the retailer's low-cost philosophy, continues to shake up the retail sector as Massmart subsidiaries and its biggest competitors feel compelled to cut prices, said Business Report.

The paper quotes Alan Coward, CEO of home appliances supplier Amalgamated Appliances, as saying: "Walmart's entry has indeed resulted in consumers being winners.

"With Walmart coming here things have changed and competitors have upped their game. Suppliers have cut costs where necessary, especially in their distribution centres and their warehouses." 

Coward said although some suppliers had to reconsider their selling prices, "they have worked with the retailers but not in a collusive manner".

It is evident that competition is heating up in the retail space, especially between Shoprite Holdings [JSE:SHP] and Massmart Holdings [JSE:MSM], which have adopted longer price-cut promotion periods, the report said.

Retail analysts said price-cut promotions have definitely benefited consumers.

Since the beginning of the year, both Massmart and Checkers reportedly claim to have saved consumers up to R300m through aggressive discounting, and by keeping prices lower for longer.

 

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Marketing is a big concern in SA's small business community, followed by a lack of confidence and partnering with the wrong people, according to a survey.
 

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