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Cape Town - Spur brands itself as "South Africa's favourite eat-out experience" and now it has also scooped the best liked commercial award for 2012, Millward Brown announced on Monday.
Spur's "Sign Writing" ad shows a sign writer who keeps on downing tools because he is tempted by the Spur next door.
It was ranked 2012's best-liked TV commercial and was created by Cape Town-based Haas Communication Collective.
"This is the type of communication we love doing at Haas, especially for a real SA brand like Spur. To do work that really connects and is liked by ordinary people is very rewarding. To win this accolade is a special bonus," said Francois de Villiers who is one of the executives at Haas.
Eight out of the top 20 favourite TV commercials were for quick-service restaurant and fast-food chains.
Wimpy's "Missing Lunch" ad came in second spot, with Nando's, Debonairs and Roman's included in the top ten.
The annual Adtrack list of best-liked TV commercials by research house Millward Brown surveyed 1 500 ads in total. It evaluates the impact and liking of all brand advertising amongst the public.
These are the ads that have been rated as the 'most liked' by the South African audience:
Spur's "Sign Writing" ad shows a sign writer who keeps on downing tools because he is tempted by the Spur next door.
It was ranked 2012's best-liked TV commercial and was created by Cape Town-based Haas Communication Collective.
"This is the type of communication we love doing at Haas, especially for a real SA brand like Spur. To do work that really connects and is liked by ordinary people is very rewarding. To win this accolade is a special bonus," said Francois de Villiers who is one of the executives at Haas.
Eight out of the top 20 favourite TV commercials were for quick-service restaurant and fast-food chains.
Wimpy's "Missing Lunch" ad came in second spot, with Nando's, Debonairs and Roman's included in the top ten.
The annual Adtrack list of best-liked TV commercials by research house Millward Brown surveyed 1 500 ads in total. It evaluates the impact and liking of all brand advertising amongst the public.
These are the ads that have been rated as the 'most liked' by the South African audience:
