Fin24

McDonald’s to launch 'McKitchen'

2012-08-27 14:44

Cape Town - Fast food chain McDonald's SA is reportedly set to launch its next big evolution the "McKitchen" in Victory Park, Johannesburg.

The McKitchen is set to feature a modified cooking platform as well as new innovations to the front counter and beverages, MoneyWeb reported.

“We don’t want to be a plastic canteen that sells burgers.

"We’re not trying to be a fine dining restaurant, but a casual, informal eating out experience for a family that offers great food, in an environment that feels like home with good service,” Greg Solomon, McDonald’s South Africa MD, is quoted as saying.

Though the company plans on opening 18 to 22 restaurants this year, it prides itself on being a "people's business" and wants to focus on becoming a renowned training institution, the report said.

McDonald's landed in South Africa in 1995 and has 161 restaurants in all nine of the country's provinces. Over the years the company has trained and employed over 6 000 people at different levels.

The company's most successful product to date has been the Big Mac, which makes up 25% of its sales.

In June 2011, businessman Cyril Ramaphosa's company Shanduka Group officially took over as the owner of McDonald's SA.


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Comments
  • john.turner.58760608 - 2012-08-27 15:04

    I am amazed how McDonalds have the cheek to call their outlets restaurants. The chips, sorry fries, taste like cardboard, there is enough ice in the cold drinks to sink the Titanic. It is many a year since I have been in a McDonalds and the film "Supersize it" confirmed my abstinence.

      klippies.coke.7 - 2012-08-27 16:12

      Supersize was definitly off putting, but then also extreme. What idiot would live on a diet of Mcdonalds and nothing else for a whole month? Once in a while I don't mind the odd burger and I quite like the taste.

      arthur.hugh - 2012-08-27 16:56

      Ugh! Wouldn't touch that garbage with a ten foot barge pole. Haven't eaten Mac D for ten years now. I always laugh at people queuing up.

      squeegee.pilot - 2012-08-28 21:58

      It does seem a bit odd to admit you haven't been to the place for a decade yet to make such authoritative statements about the food...

      peter.fraser.92754 - 2012-08-29 07:20

      Have you notice that the thickness of the advertised burgers in relation to the one you get is a joke. They picture this large juice patty and you get a reject !! The one YOU get is the thickness of a license disk holder! SOME ONE SHOULD REPORT THEM TO THE ADVERTISING STANDARDS AUTHORITY BOARD. Then...the burgers with 2 patties..THE BOTTOM ONE IS WALMOST HALF THE SIZE OF THE TOP ONE !! These people are a rip off and no one complaints !!

      Mawande Nombekela - 2014-04-05 15:14

      lol I 100% agree with you John, the first and only time I ate at McD I was so shocked for I had never seen fries that were so skinny lacking in succulence then there was the cooldrink with a ton of ice.

  • seath1 - 2012-08-27 15:51

    Feel sick already !!!

  • gerald.king.589 - 2012-08-27 16:08

    McDonalds burgers do not rot. Literally. You'll look at it for weeks as if its plastic. Thats on cow's meat. The chemicals dont experience nuclear fission when eaten. So what does it do to YOUR tissues? Run for your life it gives you... Cancer. www.youtube.com/watch?v=FoFpsUvaJlE

      thelastradio - 2012-08-27 16:33

      http://aht.seriouseats.com/archives/2010/11/the-burger-lab-revisiting-the-myth-of-the-12-year-old-burger-testing-results.html MYTH!

      arthur.hugh - 2012-08-27 16:57

      It wasn't the burgers, it was the CHIPS that didn't rot. However, the burgers did last months longer than home made ones without all the preservatives etc.

  • andy.martins.90 - 2012-08-28 20:48

    really proud of South Africans for seeing MCDonalds for the junk food purveyor that they are. My kids don't eat this junk. They should be boycotted so they run out of business in SA. In fact the only reason why people go there is because the speed at which you could get something as opposed to waiting longer for healthy food to be prepared. Cooking at home is best and if you can, go vegetarian!

  • jacqui.c.baumgardt - 2012-08-28 20:49

    Ok now here's one to nationalise

  • pieter0827006294 - 2012-08-29 07:43

    Is the food really that bad for you, I kinda like it!

  • roger.partridge.16 - 2012-08-29 16:03

    Best food for a Babbelas.

  • warren.d.manning - 2012-08-30 08:32

    Anything in moderation peeps..

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