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McDonald’s to launch 'McKitchen'

Aug 27 2012 14:44

Cape Town - Fast food chain McDonald's SA is reportedly set to launch its next big evolution the "McKitchen" in Victory Park, Johannesburg.

The McKitchen is set to feature a modified cooking platform as well as new innovations to the front counter and beverages, MoneyWeb reported.

“We don’t want to be a plastic canteen that sells burgers.

"We’re not trying to be a fine dining restaurant, but a casual, informal eating out experience for a family that offers great food, in an environment that feels like home with good service,” Greg Solomon, McDonald’s South Africa MD, is quoted as saying.

Though the company plans on opening 18 to 22 restaurants this year, it prides itself on being a "people's business" and wants to focus on becoming a renowned training institution, the report said.

McDonald's landed in South Africa in 1995 and has 161 restaurants in all nine of the country's provinces. Over the years the company has trained and employed over 6 000 people at different levels.

The company's most successful product to date has been the Big Mac, which makes up 25% of its sales.

In June 2011, businessman Cyril Ramaphosa's company Shanduka Group officially took over as the owner of McDonald's SA.

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