All data is delayed
See More

McDonald's becomes Macca's in Australia

Jan 07 2013 16:32
Sydney - Looking for a McDonald's in Australia this month? You may bump into a "Macca's" instead.

The international fast food giant will temporarily change signs at selected stores across the country to "Macca's," the affectionate Australian nickname for the chain, in celebration of Australia Day, which falls on Jan. 26 - a move that is its first such globally.

"We're incredibly proud to embrace our 'Australian-only' nickname," said Mark Lollback, the company's chief marketing officer in Australia, in a statement.

"What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us?"

Surveys have showed at least 50% of Australians use the nickname.

13 stores will change their store signage this week, starting from the state of New South Wales on Tuesday, the company said. The regular signage will return from Feb 4.

Australian English has a number of unique turns of phrase. According to a national survey, "Macca's" is the second most recognised Australianism, just behind "footy" for Australian rules football.

The popularity of the nickname has also prompted McDonald's to call on Macquarie Dictionary, the authority on the English language in Australia, to include "Macca's" in their online version, a proposal supported by one third of Australians, the company said.

Follow Fin24 on Twitter, Facebook, Google+ and Pinterest.

retail  |  companies


Read Fin24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Company Snapshot

We're talking about:


With infrastructure spending having been identified as one of the key focus areas of the National Development Plan, tradesmen will continue to play a critical role in growing the South African economy through their skills.

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

A 30% a month return on investment is:

Previous results · Suggest a vote