• Wealth and poverty

    True riches would be to create a safe and satisfied community for all South Africans.

  • SABC shenanigans

    SA has already embarked on a slippery slope to autocracy, warns Terry Bell in Inside Labour.

  • Zim tastes people power

    Protests in Zimbabwe are forcing Mugabe to face anti-government sentiment, says Memory Mataranyika.

All data is delayed
Loading...
See More

McDonald's becomes Macca's in Australia

Jan 07 2013 16:32
Reuters
Sydney - Looking for a McDonald's in Australia this month? You may bump into a "Macca's" instead.

The international fast food giant will temporarily change signs at selected stores across the country to "Macca's," the affectionate Australian nickname for the chain, in celebration of Australia Day, which falls on Jan. 26 - a move that is its first such globally.

"We're incredibly proud to embrace our 'Australian-only' nickname," said Mark Lollback, the company's chief marketing officer in Australia, in a statement.

"What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us?"

Surveys have showed at least 50% of Australians use the nickname.

13 stores will change their store signage this week, starting from the state of New South Wales on Tuesday, the company said. The regular signage will return from Feb 4.

Australian English has a number of unique turns of phrase. According to a national survey, "Macca's" is the second most recognised Australianism, just behind "footy" for Australian rules football.

The popularity of the nickname has also prompted McDonald's to call on Macquarie Dictionary, the authority on the English language in Australia, to include "Macca's" in their online version, a proposal supported by one third of Australians, the company said.

Follow Fin24 on Twitter, Facebook, Google+ and Pinterest.

retail  |  companies

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.
 

Company Snapshot

We're talking about:

THE SAVINGS ISSUE

Saving can make a lot of things possible, but we all know how hard it is to save. This special Savings Issue will help you get focused.
 

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

Sarb's decision to keep the repo rate unchanged is:

Previous results · Suggest a vote

Loading...