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Kindle a hot Xmas item, says Amazon

Dec 28 2010 12:43

New York - Amazon.com said sales of its Kindle e-reader were strong over the holiday season amid competition from devices such as Apple's iPad, a computer tablet that also has e-reader capabilities.

Amazon, which has a policy of not divulging exact sales figures for the Kindle and digital books, said the most recent version of the Kindle was its best-selling product ever.

"We're seeing that many of the people who are buying Kindles also own an LCD tablet," CEO Jeff Bezos said on Tuesday.

Analysts have said e-readers such as the Kindle and Barnes & Noble's Nook can withstand competition from tablets among readers who prefer a device made specifically for reading.

"Customers report using their LCD tablets for games, movies and Web browsing and their Kindles for reading," Bezos said.

Amazon, the world's largest online retailer, said sales of digital books on its Kindle broke a company record on Christmas.

Several Barnes & Noble locations reported selling out of the Nook this weekend.


apple inc.


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