Johannesburg - Sports, leisure and recreational goods retailer Holdsport, which owns Sportsmans Warehouse and Outdoor Warehouse, listed on the main board of Johannesburg Stock Exchange on Monday.
"There was keen interest in the company and the full 30 million shares have been sold to a broad base of high quality investors," Holdsport said.
The shares were valued at R930m, said Noah Greenhill, head of marketing and business development at the JSE.
Holdsport, with an annual turnover of about R1.1bn, owns a network of 33 Sportsmans Warehouse and 18 Outdoor Warehouse stores.
It also has an investment in First Ascent, an independently managed business which supplies technical apparel to the sporting goods industry.
The company started in 1986 when the first Sportsmans Warehouse opened in Rondebosch, Cape Town.
Ethos Private Equity sold its stake in the business to provide the bulk of the listing. Holdsport is to announce its interim results in September 2011.