Johannesburg - The name of Capital Shopping Centres Group
PLC has been changed to Intu Properties (Intu‚ ITU) effective immediately.
Trading in shares under the new name commences (Monday 18
February) - under LSE Code INTU (previously CSCG) and JSE Code ITU (previously
“We announced last month our innovative plan to give our
shopping centres a unified identity‚ intu‚ with a unique digital presence
including a transactional website‚” the company said in a statement.
The group is investing £25m in its teams and new digital
infrastructure over three years to roll out intu's visual identity and its
"World Class Service" programme at its 12 directly-managed centres.
The group intends to install its own future-proofed‚
centre-wide‚ high capacity fibre optic cabling and WiFi networks and launch
intu.co.uk - a transactional‚ fashion-focused‚ mobile-enabled website with a
curated range of products from its retailers.
“Our aim is to transform our digital proposition and for
intu.co.uk to provide the UK's leading digital shopping centre experience. We
have the scale and focus‚ through our operations and research‚ to understand
what a customer wants‚ a seamless multi-channel experience‚ and to deliver it‚”
“Our objective from these initiatives is to generate a
stronger relationship with consumers‚ delivering more frequent visits‚ longer
dwell time and increased spend. This will in turn enhance our proposition to
retailers and open new sources of income‚” it said.
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