Munich - BMW posted lower first-quarter profitability than Mercedes as the
luxury car maker’s growth in deliveries trailed its German rival.
BMW’s operating margin in the automotive division fell in the period
to 9% from 9.4% a year earlier, the Munich-based
manufacturer said on Thursday. That compares with an increase at Mercedes,
with the return on sales jumping to 9.8% from 7%.
BMW’s profitability is taking a hit as its aging production lineup
slows sales growth and forces the automaker to offer incentives to woo
buyers. BMW’s first-quarter deliveries gained 5.2% compared with a
16% jump at
BMW is banking on increased demand this year for the revamped
5-Series, which went on sale in February, to counter Mercedes, which
last year outsold its rival for the first time in a decade.
“The auto margin is where the question marks are - it’s still early
days for the 5-Series,” said
Stuart Pearson, a London-based analyst with Exane BNP Paribas, referring
to a revamped version of BMW’s bread-and-butter sedan. “Generally in
the auto industry, the environment for pricing has been negative.”
shares fell as much as 1.2% and were down 0.4% to €83.61 as of 1:59.
BMW pre-released key results on Thursday after earnings beat
expectations in part due to one-off items such as a higher valuation for
its stake in the HERE mapping consortium.
First-quarter earnings before interest and taxes rose 7.7% to
€2.65bn, exceeding the €1.45bn average of three
analyst estimates compiled by Bloomberg. The company stuck with a
forecast for a “slight” rise in group profit before tax for the year.
That figure jumped 27% in the first quarter.
BMW’s better-than-expected earnings follow similar results at
Volkswagen and Mercedes-Benz parent
Daimler, which also released figures earlier than scheduled after car
delivery growth and other gains helped profit beat estimates. At BMW,
positive effects from special items amounted to at least €305m, compared with €690m at Daimler.
BMW is scheduled to publish full quarterly figures on May 4.
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