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Toulouse - Airbus has launched its new cabin brand “Airspace by Airbus” on Wednesday.
Airspace will offer a sophisticated, flexible canvas as a back-drop to enhance the airlines’ own brands. Airbus also launched the new cabin for the forthcoming A330neo airliner, which embodies Airspace by Airbus and is inspired by the cabin of its Widebody sibling, the new A350 XWB in service.
Dr. Kiran Rao, Airbus’ executive vice president of strategy and marketing, said: “Airbus’ history of success is down to innovation – which has always included the cabin as a key driver. With the great passenger feedback on the A350 XWB, and our application of A350 cabin technology and features to the A330neo, we are proud to embrace our cabin design principles through our new brand – Airspace by Airbus.”
He added that the new A330neo is the launch vehicle for this brand, which along with the A350 XWB begins a new family of Airbus cabins.
"These will inspire and empower airlines to build the next generation of personalized flying experience for their passengers, while and at the same time optimising the economic performance of their aircraft space,” he said.
Encompassing four key dimensions, namely comfort, ambience, service and design, Airspace cabins will be more relaxing, inspiring, beautiful and functional. They will stimulate a unique and leading passenger experience.
For example, passengers will appreciate the larger overhead storage bins, spacious and contemporary lavatories, wider seats and aisles, and unobstructed under-seat foot space. In addition, signature design elements will be consistently recogniseable throughout all Airspace cabins. Examples include the latest LED technology ambient lighting, clean, straight lines and shapes, clear surfaces, and also a unique, customisable welcome area.
