All data is delayed
See More

Sanral ad spend gets 200% bump

Jul 04 2013 21:31

Johannesburg - The SA National Roads Agency Limited's (Sanral's) spending on advertising has increased 200% in the past two years, Transport Minister Ben Martins has indicated in a parliamentary reply.

He said in the reply on Wednesday that Sanral's advertising expenditure increased from R30.4m in 2010/11, to R84.5m in 2011/12 and R87.1m in 2012/13.

Democratic Alliance MP Ian Ollis said on Thursday the figures were a "clear indication" that Sanral had changed its advertising patterns from awareness campaigns to "mass e-toll propaganda".

"Full-page and half-page advertisements have appeared in most national newspapers, falsely arguing against alternative funding mechanisms for road maintenance and infrastructure, such as a fuel levy," Ollis said.

He said the DA would submit follow-up parliamentary questions requesting an exact cost breakdown of Sanral's advertising expenditure since the 2010/11 financial year.

"The public must not be fooled by Sanral’s tacky spin," he said.

Sanral said the increase was budgeted for and included advertising for all its operations.

"Any new initiative such as e-tolling will accrue an increased advertising spend as it must be supported through marketing," it said.

"It is also very much part of driving public awareness and public participation... very similar to the DA's ‘know your DA campaign’ or their notorious marketing spend to market their endeavours in the Western Cape."

Follow Fin24 on Twitter, Facebook, Google+ and Pinterest.

sanral  |  ian ollis  |  ben martins  |  advertising


Read Fin24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Company Snapshot

We're talking about:


With infrastructure spending having been identified as one of the key focus areas of the National Development Plan, tradesmen will continue to play a critical role in growing the South African economy through their skills..

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

A 30% a month return on investment is:

Previous results · Suggest a vote