Johannesburg - Nissan SA has set its sights on producing 100 000 vehicles annually by 2015, double the 50 000 production target under the Automotive Production and Development Programme (APDP), it said on Thursday.
Nissan SA MD Mike Whitfield said the group's projected targets followed a difficult 2010, which saw a number of challenges negatively affect local automotive production.
"We are in the early stages of a growth and trust plan, which has at its core top-level quality of build and investment in people," he said.
Whitfield said the company was focusing on complementing Nissan's global growth, which last year exceeded 4 million units.
Nissan SA's 2011 target is 36 000 domestic units and a 9% market share, supported by the company's Shift_NSA campaign - aimed at improved capacity and capability.
Nissan said that its Rosslyn manufacturing plant, which had introduced new systems and processes, reported to Nissan Europe.
"This puts us in a stronger position to achieve our aim of becoming one of the top 10 plants within the Renault-Nissan alliance in terms of vehicle quality, cost and time from manufacture to delivery," said Whitfield.
"Any stock constraints should hopefully be as a result of market growth and not our inability to produce," he said.
While the bulk of Nissan SA's growth between 2008 and 2010 had been in light commercial vehicles, the company said it aimed to aggressively increase sales in the passenger segment and close the gap with its major local competitors.
Nissan SA MD Mike Whitfield said the group's projected targets followed a difficult 2010, which saw a number of challenges negatively affect local automotive production.
"We are in the early stages of a growth and trust plan, which has at its core top-level quality of build and investment in people," he said.
Whitfield said the company was focusing on complementing Nissan's global growth, which last year exceeded 4 million units.
Nissan SA's 2011 target is 36 000 domestic units and a 9% market share, supported by the company's Shift_NSA campaign - aimed at improved capacity and capability.
Nissan said that its Rosslyn manufacturing plant, which had introduced new systems and processes, reported to Nissan Europe.
"This puts us in a stronger position to achieve our aim of becoming one of the top 10 plants within the Renault-Nissan alliance in terms of vehicle quality, cost and time from manufacture to delivery," said Whitfield.
"Any stock constraints should hopefully be as a result of market growth and not our inability to produce," he said.
While the bulk of Nissan SA's growth between 2008 and 2010 had been in light commercial vehicles, the company said it aimed to aggressively increase sales in the passenger segment and close the gap with its major local competitors.