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New SABMiller boss faces tough task

Feb 20 2013 08:56 Martinne Geller
craft beer


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SABMILLER PLC [JSE:SAB]

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Cumulative volume 772246
Market cap 1.01tr

Last Updated: 19-12-2014 at 04:41. Prices are delayed by 15 minutes. Source: McGregor BFA

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Boca Raton - One of the biggest challenges facing the incoming chief executive of SABMiller [JSE:SAB] will be continuing to grow the business as strongly in a world with fewer acquisitions to make, according to its outgoing chief executive.

With the global beer industry undergoing a wave of consolidation over the last two decades, brewers can no longer count on much of a boost from mergers and acquisitions - deals that helped transition SABMiller from a regional South African brewer to the world's second-biggest, with over 200 brands ranging from Miller Lite to Peroni to Grolsch.

"The opportunity to bring on new businesses, integrate them and derive earnings ... that opportunity is diminishing," said SABMiller CEO Graham Mackay in an interview on Tuesday. "Everywhere we are relying more on organic growth. And that's a lot easier in some markets than in others."

That will be one issue facing Alan Clark, who will take the reins at SAB this summer.

"How to drive organic growth is one that he's going to face particularly keenly," Mackay said on the sidelines of the Consumer Analyst Group of New York conference in Boca Raton, Florida.

SABMiller recently announced a deal in China through a local joint venture. Sales volume in the country declined in the most recent period, however, after the coldest winter there in 28 years.

"China is a long-term growth market, no question," Mackay said. "It's never been a particularly profitable market. The margins are low because prices are very low. They still look set to be at pretty low levels for some time to come."

By contrast, Mackay said growth was "extremely profitable" in Africa, where per capita consumption is much lower, but prices are higher. Africans, who have a cultural proclivity to drink beer, still only drink about one-tenth the amount, on average, as their American counterparts.

SABMiller generates half of its revenue and nearly two-thirds of its profits from Latin America and Africa.

Mergers and acquisitions have "gotten stickier," Mackay said, because of fewer available assets and high price expectations. He said SAB's appetite for acquisitions has not changed from what it has been, even if its balance sheet is a bit more extended as a result of the 2011 acquisition of Fosters.

Beer deals

The biggest beer deal on the agenda right now is Anheuser Busch InBev SA's pending takeover of Mexico's Grupo Modelo. The world leader last week revised its $20.1bn deal to satisfy antitrust concerns that led the US government to sue to block the deal.

Mackay said he would expect the deal to ultimately get done.

"I would be personally surprised if ABI doesn't get this thing through one way or the other," Mackay said. "Whether the major concession they made recently is enough to get it across the line, I have no inside knowledge. There's lots of commentary, but I'm not sure I can really add to it."

He did however question the government's use of the argument regarding "coordinated price action."

The DOJ has argued that if AB InBev owned Modelo - even if Constellation Brands owned the US distributor Crown Imports as planned - it would become less likely to buck pricing trends set out by AB InBev or Miller Coors, the US joint venture of SABMiller and Molson Coors Brewing. To satisfy that concern, AB InBev revised its deal to include the sale to Constellation of the Piedras Negras brewery, which supplies the Modelo beer destined for the United States.

As for the ultimate end-game in beer consolidation - the often speculated on possible takeover of SABMiller by AB InBev - Mackay said the choice was not his to make.  

"The decision of whether to do that or not is obviously not going to be mine," he said. "It'd be a huge and very expensive deal. Our job, as I've always said, is to make our business as expensive to buy as possible and that's it."

The company's market capitalisation is about $80bn, plus it has about $17bn of debt, Mackay said.

"It would be a very expensive deal for them," he added. "Of course they'd have to pay, I think, a fairly high premium on whatever our price was at the time."

Legacy

Mackay is preparing to step down from his current role, some 35 years after he joined South African Breweries.

He became group managing director in 1997 and chief executive of South African Breweries when it listed on the London Stock Exchange in 1999. In 2012, he was appointed executive chairman, with plans to become non-executive chairman at the 2013 annual general meeting.

During his tenure, the company underwent aggressive international expansion, moved its primary listing from Johannesburg to London and acquired Miller Brewing in the United States.

"I've been extraordinarily lucky because I happen to have been running the show at the time when it was without doubt the most exciting period in the world beer industry that there's ever been and it can't happen again either," he said.

"The new guys are much cleverer than I am ... but it will get harder to drive out growth because the consolidation phase has passed its first flush."

Clark, who is taking over at this year's general meeting, joined South African Breweries in 1990 and became COO last year.

When asked what he was most proud of, the 63-year-old Mackay cited getting rid of SAB's other interests in South Africa to focus on beer and moving to London.

"That was a seminal decision," he said. "I obviously didn't take it on my own, but that worked."

On the flip side, Mackay said there are also things he "should have done if I'd been cleverer, more energetic or could be everywhere."

"I don't regret any of the transactions we did. I suppose there are some we turned our noses up at, that with hindsight we might have been more accommodating about," he said.

He declined to be more specific.

As for Mackay's own plans, he expects to play a bit more tennis.

He also will keep his seats on the boards of SABMiller, Reckitt Benckiser Group and Philip Morris International.

"That's kind of enough to keep me out of mischief for a bit," he added. 

 - Reuters

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