See More

Distell buys stake in UK distributor

May 16 2011 12:48 I-Net Bridge

Company Data


Last traded 0
Change 2,91
% Change 0
Cumulative volume 19498
Market cap 30.58bn

Last Updated: 19-12-2014 at 04:39. Prices are delayed by 15 minutes. Source: McGregor BFA

Related Articles

Distell well fortified

Distell sour on cider cheats

Distell relies on brand strength

Remgro set to top up on Distell

PSG snaps up Distell stake

Strong brands carry Distell

Johannesburg - Distell [JSE:DST] has acquired a significant stake in UK-based wine distributor BrandPhoenix in a bid to strengthen its wine brands in that market.

BrandPhoenix is the owner of FirstCape, the top-selling South African wine brand that holds third position in the UK retail market.

The deal, for an undisclosed sum, would allow Distell to work in partnership with BrandPhoenix to grow the Distell wine business within Britain's major multiple retailers, it said.

Carina Gous, who heads the Distell wine business division, said: "By investing in BrandPhoenix with its balanced portfolio of international wine brands, backed by strong marketing, sales and logistics skills, we are confident we can advance our joint footprint in the UK. To harness the joint market collateral of FirstCape and Distell in particular will crucially go towards offering the UK trade a one-stop South African wine solution."

BrandPhoenix director Greg Wilkins said Distell brought with it additional premium quality brands such as Nederburg, Two Oceans and JC le Roux sparkling wines.

"The relationship will also strengthen our wine supply base in SA," he said.

Steve Rosser, another BrandPhoenix director, said the firm was planning an aggressive growth campaign for South African wines in the UK.

Distell is the tenth-largest wine marketer worldwide.

"While tough trading conditions have prompted many producers from all over the world to retreat from the country, we believe the UK, as one of the world's major wine importers, still offers exciting potential and profitability if managed correctly," Gous said.

nederburg  |  distell group  |  wine industry


Lastest Articles

Here is how to check your credit score and manage it Read More...
Top tips to save money over the festive period Read More...
These are the top 5 most fuel efficient cars in SA Read More...
What to consider when switching medical aid schemes

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Company Snapshot

Brought to you by BizNews

More from BizNews

We're talking about:

Small Business

Retailers of any shape and size can now unlock the power of mobile transacting.

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...