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Amap lifts diluted earnings

Johannesburg - Amalgamated Appliance corporation (Amap) has reported a 46.9% rise in diluted headline earnings per share to 42.3 cents for the year ended June from 28.8 cents a year ago.

The capital distribution increased by 41.7% from 12 cents to 17 cents.

Revenue increased by 20.5% to R995.7m‚ while operating profit grew 21.7% to R84.0m.

The company said that in the face of slow economic growth due to weaker external demand‚ slower consumer spending and capital formation by the private sector‚ the strength of Amap's brands continued to deliver‚ with its brands across all categories growing market share.

Key acquisitions were bedded down and began contributing to the bottom line‚ but are expected to only fully contribute in the forthcoming financial year.

The group has established a strong foothold in 15 African countries and is targeting to generate 10% of total revenue outside South Africa's borders by June 2014. Economies in sub- Saharan Africa have been negatively affected by weaker global demand and lower commodity prices‚ however‚ they proved to be more resilient than SA's economy.

Having restructured and established a solid foundation for growth‚ the company has the opportunity to refresh its trading name. Its wholly-owned subsidiary‚ Tedelex Trading‚ will be changing its name to "Home of Living Brands.

“We believe this represents the evolution of Amap and‚ in line with this change‚ we will propose at the Annual General Meeting that Amap's name be changed to "Home of Living Brands Group Limited"‚ it said.

The company also announced that effective 26 September‚ a wholly-owned subsidiary has concluded an agreement to extend its rights to the Russell Hobbs licence to include all categories of goods‚ other than batteries and pet products‚ and all countries in sub-Saharan Africa and the Indian Ocean Islands. These extended rights will apply for a period of 18 years and thereafter Amap will purchase and acquire the Russell Hobbs trademark for all categories in these areas.

In order to maximise the effect of the amended Russell Hobbs licence agreement‚ and to expand sales‚ Amap has entered into a consultancy agreement‚ with Applica Consumer Products Incorporated USA‚ who will assist Amap in the short to medium term with the necessary marketing support and category information. The value of these consultancy services is R51m.

Amap believes that these transactions present a substantial opportunity to increase its current market share in the new categories of goods‚ as well as increase its penetration into sub-Saharan Africa and the Indian Ocean Islands as part of its export drive.

Looking ahead‚ the company said GDP growth in SA is expected to be around 2.5% for 2012‚ resulting in limited growth in retail sales in SA in the categories in which it currently operates. It does‚ however expect continued growth in Africa.

“While the economic and political outlook for the year ahead remains challenging‚ macro- economic fundamentals are unlikely to change significantly. However‚ Amap has trusted brands in its portfolio which makes for an enviable business mix creating a solid investment for shareholders. Our strong portfolio of brands is backed up by having the right people capable of tackling the challenges ahead. We plan to carry the momentum in market share growth and targeted cost reductions into the next financial year. We are confident that our strategy will continue to generate growth in normalised earnings going forward‚” it said.


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