• IS provokes sea-change

    It has been a grave mistake to defy both Russia and France, says Leopold Scholtz.

  • Nene's SAA nemesis

    No political figure seems to have the guts to speak out against Dudu Myeni, says Solly Moeng.

  • The mp3 revolution

    Ian Mann takes a look at the war between digital music and the compact disc.

All data is delayed
See More

200% hike in Sanral ads a waste - Outa

Jul 08 2013 21:07

Johannesburg - The 200% rise in the SA National Roads Agency Limited's (Sanral) advertising spending for the past two years is a shocking waste of time, the Opposition to Urban Tolling Alliance (Outa) said on Monday.

"This must go down as one of the world's most unsuccessful marketing campaigns, whereby several millions of taxpayers rands have been spent with little success in the promotion of their cause," chairperson Wayne Duvenage said.

Duvenage said an advertising budget the size of Sanral's was usually enjoyed by few of South Africa's large companies. He Sanral operated as a monopoly with government policy as its defence.

"There is something seriously wrong with any entity that operates in such a protected environment and [spends] so much money trying to sell an ill-conceived plan to society, whilst at the same time observing its credibility sink deeper into the mud.

"Sanral behaves as if it were a business operating in a competitive environment, seeking customers for its products over another."

Road tolling failures

Duvenage said examples of road tolling failures around the world were plentiful.

The levels of compliance the project required for its success in Gauteng would suffice, regardless of how much advertising Sanral threw at the problem, he said.

Transport Minister Ben Martins indicated in a parliamentary reply on Wednesday last week that Sanral's advertising expenditure increased from R30.4m in 2010/11, to R84.5m in 2011/12 and R87.1m in 2012/13.

Democratic Alliance MP Ian Ollis said on Thursday the figures were a "clear indication" that Sanral had changed its advertising patterns from awareness campaigns to "mass e-toll propaganda".

Follow Fin24 on Twitter, Facebook, Google+ and Pinterest.

outa  |  sanral  |  ben martins  |  wayne duvenage  |  tolls


Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Company Snapshot

We're talking about:


Marketing is a big concern in SA's small business community, followed by a lack of confidence and partnering with the wrong people, according to a survey.

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

The 25 basis points interest rate increase is:

Previous results · Suggest a vote