• SA cities need foreigners

    We need to protect our cities' cosmopolitan nature, says Mzwandile Jacks.

  • Am I a racist?

    Does hating government's arrogance, nepotism and greed make me a bigot, asks Anton Ressel.

  • Recipe for disaster

    Malema's flames of frustration are fuelling white extremism, says Leopold Scholtz.

Loading...
See More

Vodacom to change its brand

Feb 09 2011 07:33 Edward-John Bottomley and Ryk van Niekerk

Company Data

VODACOM GROUP LIMITED [JSE:VOD]

Last traded 143
Change 1
% Change 1
Cumulative volume 974570
Market cap 0

Last Updated: 17-04-2015 at 05:10. Prices are delayed by 15 minutes. Source: McGregor BFA

Related Articles

SA helps Vodacom grow revenue

The broadband resolve

Vodacom homes in on data for growth

Vodacom mulls selling DRC stake

Dividend boost for Vodacom investors

Vodacom loses SA head to Vodafone

 
 Johannesburg – In April Vodacom Group [JSE:VOD] will start a massive marketing process to bring the Vodacom brand closer to its British parent, Vodafone, according to industry sources.

On Tuesday the cellphone giant declined to confirm the news and Vodacom chief executive Pieter Uys said the media would have to “wait and see”.

Sake24 has learnt that Vodacom will move closer to the Vodafone brand by, inter alia, starting to use Voda¬fone’s motto Power to you, as well as the distinctive logo of an inverted red comma. The Vodacom brand name will remain.

On Tuesday Andy Rice, who chairs the Yellowwood marketing agency and is well known in marketing circles, reacted by saying the rumours about the name change had been circulating for months.

It would certainly be one of the biggest name changes to date in South Africa. He said that Vodacom had a very strong brand reaching across from the wealthiest to the poorest.

Several studies of brand names have shown the Vodacom brand to be one of the strongest in South Africa.

Vodacom spokesperson Richard Boorman declined to confirm the campaign, but did say the company had indicated in its recent quarterly report that it intended spending money on its brand.

Last Wednesday the company announced that it planned on spending R200m to improve its customer service and brand identity.

Further confirmation also comes from a recent complaint against Cell C that Vodafone submitted to the Advertising Standards Authority (ASA).

Vodafone objected to a television advertisement broadcast by Cell C in December, which contained the slogan Power to you.

Cell C argued that Vodafone’s slogan was not being used in South Africa.

But Vodafone said that it used the slogan worldwide and that it was planning to use it in South Africa. It had also applied to register its slogan as a brand name in South Africa.

The ASA decided in Vodafone’s favour.

-    Sake24.com

For business news in Afrikaans, go to www.sake24.com.

vodacom group

NEXT ON FIN24X

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
30 comments
Add your comment
Comment 0 characters remaining
 

Company Snapshot

Brought to you by BizNews

More from BizNews

We're talking about:

SMALL BUSINESS

Johannesburg has been selected to host the Global Entrepreneurship Congress in 2017. "[The congress] will ensure that small business development remains firmly on the national agenda and the radar screen of all stakeholders, the Small Business Development minister said.
 
 

Must see! The most luxurious dog house!

This dog house comes with a treadmill and hot tub, you have to see it!

 
 

Luxury living

WIN!
Ridiculous demands people with too much money make
8 of the priciest places to dock your yacht
Habits of the world’s richest people

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

Government’s call for the private sector to add power to the grid is:

Previous results · Suggest a vote

Loading...