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TopTV aims to offer adult content

Johannesburg - On-Digital Media, holding company of pay-TV offering TopTV, has submitted an application to the Independent Communications Authority of SA (Icasa) for the authorisation of three additional video channels, with the intent to broadcast adult content on these additional channels.

"They will carry a strictly enforced R18 age restriction, and will only be accessible as a secure, encrypted and separate subscription package on the pay-TV platform," the group stressed.

According to Marius Liebenberg, senior vice-president: sales and marketing of TopTV, the additional channels would carry the highest degree of security and potential subscribers would need to provide proof that they were over the age of 18, while the viewing of the channels would require the input of a unique, four-digit PIN code to access the content.

"Television viewers have the right to choose what content they view in the privacy of their own homes. By offering these channels on a secure and encrypted pay-TV platform, it will not be possible for the three additional channels to be viewed inadvertently by TopTV subscribers," Liebenberg said.

"Recent research has shown that there is a definite market for adult content and channels among South African television viewers. As a pay-TV operator, we are constantly reassessing the market.

"We have established that there is a niche market for such a service and are ensuring that we offer it to potential subscribers in a responsible and secure environment," he said.

TopTV said it had taken note of recent articles in the media making reference to a new service identified as PSat.TV, which intended to launch an adult service from January 2012.

"TopTV would like it placed on record that it is not currently nor has it been in the past, in any discussions with PSat.TV regarding an adult content channel to be carried via the TopTV platform, nor is it in any way associated with PSat.TV.

"PSat.TV is misusing and misrepresenting the TopTV brand in the market place. We have already made urgent submissions to the relevant industry bodies and regulators and will be launching legal proceedings against PSat.TV," said Liebenberg.

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