Publications
Partners
Scarcella, who joined Vodacom in 2008, resigned from his
managing executive post and speculation was rife at the time that he would be
joining Telkom.
He worked closely under then Vodacom South Africa managing
director Sipho Maseko, who became Telkom's CEO in August 2012.
“I have watched with keen interest the changes at Telkom
over the past few months and I look forward to now being a part of the
company’s transformation journey," said Scarcella.
"The Telkom brand holds great promise and I am
committed to bringing out the best that it has to offer.”
Scarcella will join Telkom at the end of January 2014.
“This appointment gives further impetus to our effort of
renewing the top leadership team,” said Maseko.
He said the group will soon have a capable and dedicated
team in place to plan and guide Telkom’s transformation.
“The priorities we have set ourselves require us to attain
the highest level of proficiency in actions such as investing in and
repositioning the brand, shaping the company’s public profile, understanding
customer needs and responding to changing customer behaviours,” Maseko said.
“At the same time we have to further strengthen our
marketing effort by supporting our channels with a winning value proposition
and developing strategies that will lead to an increased awareness and uptake
of our offerings.
"Enzo will be responsible for spearheading these and
other initiatives, and I have no doubt that we have succeeded in securing the
services of the right man for the job.”
Scarcella has worked with top brands, including Castle Lager, M-Net and Edgars.
