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Telkom: Our customers hate us

Pretoria . - Telkom is hated by its clients and it wants to do something about that, reported Sake24.

The perception of Telkom's brand and its customer service is bad, said CEO Sipho Maseko.

"Our customers are quite disappointed, and regularly so," he said on Monday when Telkom issued its results for the six month period which ended in September.

The business must, therefore, be recreated, because without customers there is no business.

"We need to care more about our customers and listen to them more," he said.

Telkom's systems, billing systems, online capabilities and partnerships with device manufacturers - everyting must be recreated and a new customer relationship has to start.

Maseko said it is an opportunity to provide customers with the products and services "that will make them like us more".

"It cannot become worse than it currently is."

Telkom's headline earnings per share for the six month period increased by 121.8% to 224.2 cents.

However, this was largely due to several once-off items and the underlying operating income remains under pressure. Operating income increased by 0.3% to R16.19bn.

According to Maseko the results show that Telkom is improving its efficiency and creating the foundation for stability.

While the income previously declined, it now remains at the same level and the target for it growing is 2016.

Maseko was appointed as CEO in March after several changes to the board over the past few months.

Telkom's share price was still above R130 in 2008, but it struggled in recent years due to, among other things, bad management decisions, interference by the government and a competitive environment.

In May the share price was only R11.93, but since then it has risen gradually.

Underneath it all nothing is "broken", said Maseko. Things are falling in place, but Telkom "still a lot of work to do".

For business news in Afrikaans, see Sake24.

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