• IS provokes sea-change

    It has been a grave mistake to defy both Russia and France, says Leopold Scholtz.

  • Nene's SAA nemesis

    No political figure seems to have the guts to speak out against Dudu Myeni, says Solly Moeng.

  • The mp3 revolution

    Ian Mann takes a look at the war between digital music and the compact disc.

All data is delayed
See More

Sony wants to take on Samsung

Sep 04 2012 09:27

Tokyo - Sony on Tuesday said it won’t be drawn into price competition on tablet PCs amid a plethora of cheap models from other makers as it pursues Android rival Samsung Electronics with a new tablet out this month.

Sony will begin US sales of its latest tablet, now under its mobile Xperia brand, on September 7. The 16 gigabyte version will sell for $399 - the same price charged by Samsung for its equivalent model with the same screen resolution. Apple’s 16GB iPad 2 also retails for the same price, with its latest high resolution model starting at $100 more.

“We aren’t considering competing on price in tablets,” Kunimasa Suzuki, an executive vice president at Sony, said at a briefing in Tokyo.

When Sony launched its first models in April last year, Suzuki at the time said Sony was aiming to overtake Samsung to become the leading Android tablet maker within a year.

The tablets, however, failed to ignite consumer interest and Sony has yet to break into the top five makers in a market still dominated by Apple with around a 70% share.

“It was important to set ourselves the target of becoming number one,” said Suzuki, who is leading the Japanese company’s bid to make mobile devices one driver of profit as income from televisions shrinks.

The Japanese consumer electronics company also wants to boost sales of digital cameras and games consoles, while nurturing new businesses including medical devices. In the twelve months to March 31, the company posted a record net loss of ¥455bn.

The latest tablet from Sony, which like its smartphone has been branded Xperia in a bid to unify its mobile devices under one name, enters a more crowded market than its predecessors. In June, Microsoft, which has yet to announce a price, unveiled its first tablet, dubbed Surface.

The Sony Xperia will also compete for consumer attention against a stable of cheap tablets, including Amazon’s $199 Kindle Fire, Google's Nexus 7 and Barnes & Nobles' Nook Tablet, all selling for $199. 

* Follow Fin24 on Facebook, Twitter and Google+.

sony  |  samsung  |  tablet pc


Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Company Snapshot

We're talking about:


Marketing is a big concern in SA's small business community, followed by a lack of confidence and partnering with the wrong people, according to a survey.

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

The 25 basis points interest rate increase is:

Previous results · Suggest a vote