• Change of culture needed

    The right leadership will help SA shed its culture of violence, says Mandi Smallhorne.

  • 10 tips to find bargains

    Susan Erasmus gives advice on how bargain hunters can get the most bang for their buck.

  • Inside Labour

    Labour's bitter breaches need to be seen in historical context, says Terry Bell.

Loading...
See More

Sony to launch e-readers in Japan

Nov 25 2010 12:46 AFP

Related Articles

Sony Ericsson plots comeback

iPad contenders coming to SA

BlackBerry reveals iPad competitor

Apple says iPad sales hit 3 million

iPad muscles into corporate Asia

Apple has 95% of tablet market

 

Tokyo -Sony, battling Amazon and Apple in the electronic book reader race, said on Thursday it would launch its latest devices in Japan in December along with a dedicated virtual library.

The move will mark a return to Japan for the electronic giant's e-reader business since it left the market in 2007 after seeing low demand at a time when Japanese consumers were focused on mobile phone books.

The success of Apple's iPad and Amazon's Kindle has however sent electronics makers scrambling to gain a slice of the growing tablet computer and e-reader market.

Sony has cut the size and weight of its e-readers while expanding the use of touch technology to all models - allowing users to turn pages with a swipe of the finger like the Apple iPad.

Unlike the colour iPad, the Sony Reader uses black-and-white e-ink technology.

Its two models, Reader Pocket Edition and Reader Touch Edition will be available December 10 in about 300 Japanese stores, selling for ¥20 000 and ¥25 000 ($240 and $300).

Sony will also open a digital bookstore for the device in Japan as it has elsewhere, offering downloads of around 20 000 titles.

The group hopes to sell 300 000 e-readers in Japan in the first year and expects a 50% market share by 2012, the company said.

It also recently created a joint venture with Japan's second-largest telecommunications operator KDDI, the Asahi newspaper group and printing technology firm Toppan to offer services for a variety of devices.

Sony unveiled the latest devices in September and expanded their availability to Australia, China, Italy, and Spain as well as the United States.

sony  |  e-readers

NEXT ON FIN24X

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Company Snapshot

Brought to you by BizNews

More from BizNews

We're talking about:

SMALL BUSINESS

Johannesburg has been selected to host the Global Entrepreneurship Congress in 2017. "[The congress] will ensure that small business development remains firmly on the national agenda and the radar screen of all stakeholders, the Small Business Development minister said.
 
 

Top 10 richest musicians of all time

Check out the gallery to find out who they are!

 
 

Luxury living

10 of the most expensive things that will leave your jaw hanging!
Seven of the most expensive children's toys ever made
5 millionaires turned murderers
The youngest billionaires in the world and how they made it

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

How do you see your boss? He/sheis:

Previous results · Suggest a vote

Loading...