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Sony to cut PS3 price

Aug 17 2011 10:23

Tokyo - Sony is slashing the price of its PlayStation 3 game console across North America, Europe and in Japan, the company said Wednesday, as it looks to spur demand ahead of the year-end shopping season.

Sony Computer Entertainment cut the price Wednesday for 160-gigabyte PS3 from $299 to $249 in North America and from €299 to €249 in Europe, it said in a statement.

Starting Thursday, the company will also lower the price in Japan, from ¥29 980 to ¥24 980, while slashing some 14% off the prices of a 320-gigabyte PS3 in the three leading markets.

Sony's move came after its rival Nintendo cut the price of its slow-selling 3DS handheld console, released in February, by around 40% to ¥15 000 from August 11 in Japan.

Nintendo has said similar cuts will follow in foreign markets by September as it looks to revive the fortunes of the world's first video game console with a 3-D screen that works without special glasses.

The move has been seen to spur sales of the handheld console, which analysts say in turn may have prompted Sony's decision to cut the cost of its PS3.

The company sold 214 821 units of 3DS in Japan for the week of August 8-14 - the second largest weekly sales figure since the week of its launch in February, according to data released on Tuesday by game magazine publisher Enterbrain, Dow Jones Newswires reported.

Sony has sold more than 50 million PS3 worldwide, expanding the portfolio of games and video content on its PlayStation Network to more than 60 000 titles.

In April its PlayStation online gaming network was hit by a cyber attack that compromised the personal data of millions of accounts.

Nintendo shares were up 2.4% at ¥11 980 in Osaka trade on Wednesday. In Tokyo, Sony shares were off 2.64% at ¥1 655.



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