Share

Smartphones are hubs - survey

Washington - For US smartphone users, talking is old hat.

A survey released Tuesday showed Americans spend an average of nearly two hours a day - 114 minutes - on their smartphones, including just 23 minutes talking.

Phone calls were the largest single activity for smartphone users, they also spend an average 20 minutes texting, 18 minutes on email, 16 minutes visiting websites and 11 minutes on social networks.

"The degree to which consumers use their smartphones primarily as data information hubs, mostly forgoing devices' traditional purpose, is significant," said Shawn DuBravac, chief economist at the Consumer Electronics Association, which commissioned the survey.

"Smartphones have become the viewfinder of our digital life. How smartphone utilization evolves has incredible implications moving forward."

The survey found 66 percent of online US consumers indicated they own a smartphone as of August 2013, and nearly half (45%) of all consumers planned to purchase one within the next 12 months.

Among those lacking a smartphone, 61% expect to purchase one at some point in the future.

"With growing ownership rates, it should be expected that the beginning signs of market saturation may appear within the next couple of years," said Kevin Tillmann, senior research analyst at CEA.

"Yet, the near-term outlook for consumer purchase and upgrade intent remains bright for these devices, a positive sign that the smartphone market will continue to grow with new owners through 2014."

Three-quarters of smartphone owners indicated they used weather apps, making them the most popular type of application used with smartphones.

Some 60% used social networking apps, while 57% used games, 55% utilized video apps and 55% navigation.

The CEA survey also found 53% used their devices to shop online. Of those, 35% prefer the mobile website experience when online shopping compared to the app (32%) or the full website (32%), according to the survey.

The findings come from a tracking survey of more than 1 000 adults from May through August. CEA said no sampling error could be calculated because the survey was based on people who self-selected for participation.


We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.11
+0.6%
Rand - Pound
23.90
+0.2%
Rand - Euro
20.48
+0.4%
Rand - Aus dollar
12.46
+0.2%
Rand - Yen
0.12
+0.8%
Platinum
917.80
+0.6%
Palladium
1,010.50
+0.6%
Gold
2,325.33
+0.4%
Silver
27.43
+1.0%
Brent Crude
88.02
-0.5%
Top 40
68,671
+0.1%
All Share
74,586
+0.1%
Resource 10
61,876
+2.4%
Industrial 25
103,072
-0.9%
Financial 15
15,855
+0.1%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders