• To do list

    Keep separate lists to ensure your to-dos don't get cluttered and gain stress-free productivity, Ian Mann.

  • Clueless leaders

    Zim's leaders are clueless about managing the economy or leading the nation, says Malcom Sharara.

  • Govt is out of touch

    Journalists seems to know more than those paid to govern us, says Mandi Smallhorne.

All data is delayed
Loading...
See More

Shop remotely

Dec 27 2011 10:05
Reuters

Toronto - Looking for the dress you saw on a hit television show or the jerseys worn during a football game or soccer match? An iPad app aims to help viewers shop while watching TV.

Unlike television shopping channels, Watch with Ebay is a new feature in eBay’s iPad app that lets users buy items related to the program they’re currently viewing.

“The idea is to provide a new form of TV watching entertainment that includes the possibility of shopping and discovering interesting products people never would have discovered otherwise,” said Steve Yankovich, vice president of mobile at eBay.

After entering the network provider and channel, items related to the TV show, the actors, guests or teams in a sporting event surface within the app.

“We’ve seen that guys sitting around watching a sporting event will buy jerseys for the team they like,” Yankovich said.

“And normally when you’re sitting around watching a sporting event on TV, you’re not really thinking about being in shopping mode. But that’s because no one presented it to you in a frictionless and pleasing way.”

A recent study by Yahoo/Nielsen found that 86% of smartphone and tablet owners use the devices while watching TV and 25% of them are searching for information related to the show.

“There’s already a natural thing happening where people are using their device like a companion to TV watching,” explained Yankovich.

Purchasing the item in a particular scene of a TV show isn’t possible yet, but that could change.

Yankovich said content providers are beginning to tag video frames with the items in those scenes, which will make it possible in the future.

“It will get down to actual product. It could literally be the brand name of clothing that each person is wearing in the scene, including the actual stock-keeping unit (SKU) for the piece of clothing,” he said.

When it happens the app could sync with the program to display the item in a scene of a show.

Yankovich said plans for the app are to provide recommendations based on the user’s shopping interests, whether it is watches, shoes or autographed memorabilia. When the items are related to the show they’re viewing, they will be featured on the screen.

“We will be your personal shopper paying attention so you don’t have to. You just lean back, watch TV and we show you stuff you care about on the app,” Yankovich said. 

shopping  |  apps  |  tv

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.
 

Company Snapshot

We're talking about:

THE DEBT ISSUE

Debt is one of the biggest financial issues facing South Africans today. Find out how you can avoid and manage your debt with Fin24 and Debt Rescue.
 

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

Labour’s call for a cap on salary of high earners is?

Previous results · Suggest a vote

Loading...