Cape Town - By the end of 2014 up to 50 million homes around the world will have two or more separate pay-television subscriptions, according to Deloitte's Technology, Media & Telecommunications Predictions for 2014.
"Over the coming years, the number of households with multiple subscriptions should continue rising, as more content owners and aggregators, including platform owners such as cable and satellite providers, make their content portfolios available via subscription video-on-demand delivered 'over-the-top' to using broadband connections," the report states.
Additional pay-TV subscriptions in the world will generate an estimated total of $5bn.
"We would expect a broader range of companies to commission content in the future - not just broadcasters or platform owners, but also technology companies and retailers, or any entity hoping to differentiate its offering through exclusive content," states the report.
"The cost of individual content is so high that no individual provider will satisfy the needs of every househould."
"Over the coming years, the number of households with multiple subscriptions should continue rising, as more content owners and aggregators, including platform owners such as cable and satellite providers, make their content portfolios available via subscription video-on-demand delivered 'over-the-top' to using broadband connections," the report states.
Additional pay-TV subscriptions in the world will generate an estimated total of $5bn.
"We would expect a broader range of companies to commission content in the future - not just broadcasters or platform owners, but also technology companies and retailers, or any entity hoping to differentiate its offering through exclusive content," states the report.
"The cost of individual content is so high that no individual provider will satisfy the needs of every househould."