Cape Town - Valentine’s Day
2013 was quite likely one of the biggest news days for
South Africans, with the tragic shooting at Oscar Pistorius’s
house and President Jacob Zuma’s state of the nation address.
News24, Fin24's parent website, was the go-to news website
of choice, across mobile, web and app, both locally and internationally.
The death of Reeva Steenkamp and arrest of Oscar Pistorius
was the biggest local internet news event since the popularisation of the
internet in the late 90s, said News24’s editor-in-chief Jannie Momberg.
According to figures released by Effective Measure, News24 and their
mobile site, m.news24.com, attracted over 1.2 million unique browsers (UB)
Effective Measure is a leading provider of digital audience profiling and measurement solutions in emerging markets.
The stories on the day generated nearly five times more traffic than its closest
news competitor, which recorded 264 000 worldwide UBs on the same day.
There was also an upswing in all mobile apps across
BlackBerry, iPad and iPhone across 24.com.
A breakdown of News24 stats for South African browsers on
the day shows:
- 570 000 unique web browsers with 4.2 million page views;
- 385 000 unique mobile browsers with 2.9 million page views,
- 282 000 active application users clocking 1.2 million
The top read story of the day was ‘Oscar Pistorius shoots
girlfriend’ which had 502 000 web page views and 213 000 mobile page views.
The activity on News24’s social media networks also reached
Their Facebook referrals of the Pistorius story received 70
030 shares - five times the daily average.
Their first breaking news tweet from @News24 (BREAKING:
Oscar Pistorius has apparently shot and killed his girlfriend after mistaking
her for a burglar, police have confirmed) was retweeted (RT) 5 602 times, by
far the most RTs the News24 twitter account has ever had.
Momberg said the News24 brand is well entrenched with news
"News24 has built up a reputation over the years in
delivering the latest breaking news consistently,” said Momberg.
"The traffic on all our platforms reached record highs,
but we were able - with some slight technical tweaks - to continuously inform
our users on a stable platform," he said.
News24’s numbers also allows it to offer advertisers access
to an unparalleled audience.
Gustav Goosen, CEO of The SpaceStation, the digital media
sales agency that exclusively represents News24, said: "News24 is known
for its speed and accuracy when it comes to rolling news updates.
"The platform is technically stable, able to handle
high traffic and is available across both web and mobile platforms, which makes
it the easily accessible and reliable, go-to place for news-hungry users."
He said the user demographics are extremely wide, but they all share the characteristic of engaged internet usage.