Johannesburg -
Jonathan Marchbank has been named the new CEO of Virgin Mobile South Africa.
Marchbank most recently headed up the Virgin Mobile Middle
East and Africa Group’s activities in Asia‚ prior to which he served as the
Chief Operating Officer for Virgin Mobile USA‚ a business with over five
million mobile customers. Before that‚ he was the CEO of Virgin Mobile in
Australia and Asia.
Prior to joining Virgin Mobile‚ Marchbank served as Managing
Director of Telstra’s mobile business in Australia‚ having spent the previous
10 years as Managing Director at Nokia and Philips in Asia and Australia.
“As the first Virgin Mobile business in the Africa / Middle
East region‚ the success of Virgin Mobile South Africa is key to the newly
formed Virgin Mobile Middle East and Africa Group. It is for this reason that
we have elected to invest significant further funding into the South African
business and have asked a CEO of Jonathan’s calibre to lead the company on an
accelerated growth trajectory”‚ said Peter Langkilde‚ Chairperson‚ Virgin
Mobile‚ Middle East and Africa.
“I will spend the remainder of the year leading the planning
and execution of our new go-to-market strategy‚ a process that is already well
underway and which will re-energise the Virgin Mobile business and brand in
South Africa with a view to strongly accelerating growth over the next few
years‚” said Marchbank.