Cape Town - South Africans shoppers are shedding their reluctance to turn to the internet and are increasingly opting for online shopping.
And it's official: MasterCard's Worldwide Online Shopping Survey, conducted between December 2011 and January 2012, showed a significant uptick in online shopping among South Africans, with close to 60% of respondents saying they use the internet for online shopping.
This figure is a jump from the 53% of shoppers who did their shopping online in 2010, and the 44% of 2009.
Liz Hillock, head of marketing at online retailer kalahari.com, confirms the trend. "More and more South Africans are shopping online for a wider range of products," said Hillock.
"Not only do shoppers realise the convenience of buying books, DVDs or games online, they are migrating to higher value items, such as consumer electronics, and know that these will be delivered safely to their door."
The online retailer on Wednesday announced the launch of seven new product categories in its retail offering.
This means you can now shop 24/7 for supplies in the baby, pets, outdoor, luggage, tools, appliances and homeware categories from the comfort of your laptop.
"Now that South Africans have shown us how savvy they are, extending that convenience to everyday essentials such as homeware and baby supplies is a logical step in meeting consumers' shopping needs," said Hillock.
The baby category will cater for mom and baby with goods ranging from essentials such as bottles and sterilisers to equipment such as breast pumps, car seats, carriers and of course toys.
Pet lovers will be able to purchase items such as beds and carriers, accessories, toys and that cute doggie outfit without trekking to the mall. Some of the brands in the range include Pucci, Kunduch, McMac, Doggie Dreamers and Smart Rewards.
You can now splurge for house and home without leaving your front door. The homeware and appliance range offered by kalahari.com mostly consists of imported goods made from porcelain to stainless steel, and includes bamboo towels and eco-friendly cookware in the form of Green pans.
You can choose from trusted brands such as Pineware, Philips and Russell Hobbs, to name but a few.
DIY fanatics can get their fix through the tools category, which ranges from DIY to premium industrial utility and includes a selection of power, garden and hand tools.
With summer just around the corner, shoppers can now purchase gear and equipment for day trips, weekend and camping getaways, family picnics and hiking. You can also find a travel bag to fit any preference and wallet. The kalahari.com range includes laptop sleeves, backpacks, tog bags, trolley bags and weekend totes.
The retailer says it is confident that the new categories will prove popular with shoppers, and will contribute even more to the growing South African eCommerce industry.
The categories are now live on kalahari.com and come with various launch specials. The retailer offers free delivery on orders over R250 and a 24-hour delivery service on selected products.
* Kalahari.com is a division of Media24, Fin24's parent company.
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