Johannesburg - Cell C has appointed former Vodacom chief Alan Knott-Craig as CEO from April 1.
The Cell C board said this was after "a comprehensive search both domestically and internationally".
Simon Duffy, the non-executive chairperson who has been interim CEO for the past six months, said: “Alan is one of the most capable and experienced leaders in the industry and I am confident that his appointment will significantly enhance Cell C’s ability to provide an excellent service to its customers and to compete even more effectively for their business."
Duffy said the board was looking to Knott-Craig to "drive and implement the company’s strategy in the next phase of its development."
Knott-Craig said: “After a break from the telecommunications industry, I am looking forward to being at the helm of Cell C. The mobile telecommunications sector is a highly innovative and disruptive industry, and I am excited about the challenge of making Cell C a more effective competitor to the dominant players."